Big Cheese

To celebrate my massive readership for Off the Page (Thanks to my twelve commenters), I succumbed to the desire to shop with the masses in a members-only warehouse last Friday. Now that I’ve paid my $55 annual fee, I can stroll through the aisles with abandon wondering if pallets of 72-roll toilet paper might lose their footing and come toppling down to crush me.

I come from modest roots. My people steer clear of “big cities” and get “cleaned up to go into town.” My mother drives her truck an additional ten miles to get cheap gas. We are the target audience for these types of megastores.

Aside: I am getting to the writing part. Notice that I used “audience” not “consumers of cheap shit.”

Nonetheless, it had been several years since I belonged to one of these places. Proximity is a big issue. Five years ago, my family moved from a suburb where construction companies were clear-cutting forests to build these behemoths in favor of living in a closer-in suburb where mature trees threaten to flatten houses during derecho storms. At our former residence, we could hand a Miller Light to the next-door neighbor from our deck. Currently, we can forget we have neighbors while we sit on our deck sipping IPA.

Aside: we don’t actually consume beer that often, but my in-laws do. They are lovely people, who have been married for nearly 50 years now. When buying food to prepare for their visits, I have noted that my MIL likes Miller Light and French’s yellow mustard; my FIL prefers IPA (the more expensive, the better) and Grey Poupon.

Now, back to the shopping spree… I experienced a bit of reverse culture shock while maneuvering my oversized shopping cart across concrete floors. Everything looked smaller under the three-story ceiling: one 32” HDTV resembled the 13” black and white set with rabbit ears that I took to college. A 1½ lbs. brick of Gorgonzola cheese looked like reasonable quantity to add to my salads.

Gorgonzola WedgeRight

Amazingly, my haul for the first trip came in just under $100. As I drove home with my wild caught salmon, fancy rice crackers, California-grown apricots, organic chocolate milk, and hunk of cheese, I realized that I hadn’t seen a book section in the store. Had I missed it? Was it tucked away in some corner I hadn’t found yet? What if they didn’t have such a section?

Aside: My reading material usually arrives in brown boxes at my front door because I am too lazy to drive to the few remaining bookstores housed in strip malls. I’m mildly embarrassed by this lapse in literary snobbery.

Lamenting the chance to see dozens of Hillary Clinton’s 600+ page memoir stacked neatly on a table, I wondered if I’d made a mistake in joining.

Thinking about memoirs, I reflected on my own manuscript. Part of wooing literary agents and publishers involves convincing these people who work on commission that my words can put groceries on their tables or yachts in their slips.

There are essentially two categories for traditional publishing:

  1. Small presses that print under 3,000 copies of a book, usually in hardback, with a hefty price tag and place them for sale in fancy bookstores. For foodies, Bouteque de Fromage would be the equivalent of a small press.
  2. Large presses print no fewer than 30,000 copies of a book, usually in paperback, and expect to sell these in bulk for cheap prices. Think individually wrapped American cheese slices.

Aside: You’d think that people in the literary world could come up with more creative titles than “small presses” and “large presses,” but who am I to judge?

Whether you love her or hate her, Hillary Clinton can sell books. Enough books to help her climb out of debt and finance not one, but possibly two trips to Iowa in hopes of trading in her FLOTUS hat for a bigger POTUS one.

This will come as a shock to some of my loyal fans, but I am no Hillary Clinton.

Numbers wise, I’d be lucky to sell 3,000 copies of Outside the Temple Doors. I have fewer than 300 FB friends even after “friending” everyone I know from high school.

If reality television is any gauge, freak shows have mass appeal. I could align my Mormon characters with the small rogue sect represented on Big Love and convince my mother to grow a scraggly beard like Phil Robertson. That would sell books! Believe me it’s tempting. True, I’d have to discard the storyline about my journey from prejudice to acceptance, but hey, celebrating diversity is really overrated, right?

Aside: It’s easy to be snarky about the New York Times bestseller list when you’re sitting in an ivory tower earning a Master of Fine Arts (MFA) in Creative Writing. I once attended a session at an Association of Writers and Writing Programs (AWP) conference wherein the speaker advised us to “Look around the room because these are the people who are going to buy your books.”

I’m not really highbrow enough to get all of the writers who hold MFAs to buy my $25 hardback memoir even if I sign copies at a swanky book launch. I’m not the gourmet wheel at some fancy London cheese shoppe, but I’m also not the individually wrapped American slices.

Aside: I apologize in advance to anyone whose book has ever sold over 30,000 copies, especially anyone who might one day write a blurb on the back cover of my memoir. I love you, Mary Karr and Jeanette Walls and Cheryl Strayed!

I need small numbers at a cheap price, or at least a Medium Press for that chasm between <3,000 and >30,000. I’m a hybrid or a Goldilocks.

“What about self-publishing?” you ask. Hold that thought. I won’t consider that route until I have a respectable amount of rejection letters. Also, I’m out of words for this week’s post.

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2 thoughts on “Big Cheese

  1. Hi Wendy! Just playing catch up on reading blogs etc. after being out of town for a while. Love the analogy between presses and fancy or not-so-fancy cheeses! It’s so so true that there is no middle ground. Perhaps we should start one of those? btw, I discovered last year when I was looking for a publisher/agent (too early in the process as you can now guess), that the “little” presses did get creative and started calling themselves “boutique” presses. I guess that makes the others “big box” 🙂

    Hope you are doing well. Was just rereading your excellent comments yesterday. I think I’m going to have questions for you. How’re things going for you? hmmm..this started as a comment but now I think it’s an email! I’ll stop here. 🙂

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